Put AI to work, so you can get back to the work only you can do.

Every week the gap widens between what AI can do and what you’re actually doing with it. I find the one move that closes it, get it running in your business, and hand you back the time. Built for you, or taught to your team.

Book a free intro call

20 minutes. You leave knowing your single best next step, even if it isn’t me.

How it works ↓

The honest part

You’ve got more AI bookmarked than shipped.

Another launch, another tool, another thread you saved to read later. Meanwhile the work keeps running the way it always has. On you.

It isn’t that you don’t care. It’s that there’s no obvious place to start anymore, so nothing actually moves.

The hard part was never building it. It’s knowing the one worth building.

Who you’d be working with

I’ve been where you are.

I’m a creative technologist. I came up through animation and production, and I’ve been obsessed with AI since the first ChatGPT, pulling apart every tool I could to see what it actually does. Now I build with it full-time, inside real businesses. I know the noise, the half-finished experiments, the tools that promised everything and shipped nothing.

I start by talking you out of most of it.

The fastest way to waste a budget on AI is to build the thing that sounded impressive. I look for the one move that pays for itself, and I’ll tell you plainly when off-the-shelf already wins and there’s nothing to build.

You work directly with the person doing the work.

No account manager, no handoff, no telephone between you and whoever writes the code. Decisions happen while we’re looking at the real thing. Nothing waits on a relay.

Either way, you leave with your AI tool ready to run.

If you want the skill, I teach you the pattern so you and your team can run it without me. If you want the outcome, I build it into your operation and hand it over working. Either way, you’re not renting your dependence on me.

The plan

Three steps. No leap of faith.

1

Book a free call

Twenty minutes. We figure out where you actually are. No pitch, no commitment.

2

Find the one thing worth doing

We name the single AI move that pays off first, and the ones to ignore for now.

3

Run it, or have it built

I teach you and your team to run it yourselves, or I build it for you. Your call.

How we can work together

Where this goes.

It starts with the free call. From there, the smallest real step that fits, and you climb only as far as the results justify. Start small, build more as real needs surface.

Door 1 · Learn it yourself

Start here

The Working Sessions

A month of hands-on work. Each week we sit down on your real operation, and between sessions I prep workflows built for you. You walk out with AI assets live in your own accounts and, just as important, understanding how they work so you can run them without me. This is the door for people who want the skill, not a vendor.

Got a team? This becomes a hands-on team workshop, built around your team’s real workflows, scoped and priced for the group since it takes more prep. Shaped to your team, so let’s talk.

See the sessions in detail

Door 2 · Build it for me

The Diagnosis

For when you sense AI should pay off somewhere across your operation but have no map. A structured assessment that returns a prioritized picture of where AI actually fits, the highest-value moves, and what to ignore. Worth keeping even if you never hire me to build.

If a build comes out of it, this fee comes off the build.

See the diagnosis in detail

The engine · where this leads

The Build

The custom AI tool or workflow, built and working inside your real operation, slotted into what you already run. A chatbot, an AI assistant, an automation, an integration between tools that don’t talk, the repetitive thing eating your week, whatever the one move turns out to be. Off-the-shelf integrations where they win, custom where it has to be.

Everything above exists to make sure this is the right thing before a line of it gets built.

Whatever you paid to get here comes off the top.

See the done-for-you build in detail

Before you book

Whether this is for you.

Every week you wait, that gap only widens and the work keeps running on you, month after month. So before you book, the honest version of who this helps.

This works if

  • You want one real thing that works, not a tour of every tool.
  • You’d rather be told “don’t build that” than sold something that flatters you.
  • There’s a real operation behind the question, with budget to put something live.
  • You value either owning the skill or owning your time, and you know which.

× Probably not if

  • You want someone to agree with the build you’ve already decided on.
  • You’re collecting AI tools for the feeling of keeping up.
  • Cheapest-possible is the whole brief. I optimize for the right thing, not the smallest invoice.

Picture the other side. One real thing built and running, and the busywork it used to eat is just gone. The next time AI shifts, you won’t be guessing, you’ll know which piece is worth your attention. And you’ll have someone you trust to call for a straight read, whenever you want one.

Start here

Find your one thing.

One free 20-minute call. You leave knowing your single best next step, whether that’s a session, a scope, or a build. Even if that step isn’t me.

Book a free intro call